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Kyocera Tycom Corporation announces Chef Ming Tsai's endorsement of all Kyocera Fine Ceramic Culinary Products

Irvine, California, November 8, 2002 - Kyocera Tycom Corporation, a division of Kyocera Corporation, one of the world's leading manufacturers of advanced ceramics, has announced a new relationship with Chef Ming Tsai. Ming, who has endorsed Kyocera ceramic cutlery on his Emmy Award winning cooking show, now will endorse Kyocera's entire line of culinary products.

According to Mark Murphy, Chief Operating Officer of Kyocera Tycom Corp., "Kyocera Tycom is excited in taking the next step with Ming, as we know that he truly believes in the products and is passionate about educating the market. Ming's credibility in the culinary market will bring ceramic products from an interesting technology to a household reality. Consumers can now experience the benefits of an ultra-sharp, rust-free cutting edge in everyday, versatile kitchen tools. Seeing Ming use these tools will introduce consumers to a whole new world of ceramic."

As a celebrated East-West chef with a degree in mechanical engineering, Ming is equally impressed with the advanced technology of Kyocera's products, as with their application in both the professional and home kitchen. States Ming, "the first time I picked up a ceramic knife, I immediately fell in love with the incredibly sharp edge, balanced design and how it stays sharp chop after chop and slice after slice. Now I am even more excited in helping find new ceramic applications for the home kitchen. With Ming's backing of the current culinary products along with the commitment to lend his insight into new product development, consumers will soon be exposed to the vast benefits of advanced ceramics in a kitchen setting.